Puma launches sustainable collection with First Mile

Puma North America

  • Project Highlights

    • Client: PUMA North America

    • Headquarters: Boston, USA

    • Project duration: May 2019 - present

    • Project category: Influencer Marketing, Content Creation

    Project Overview

    Through our project with PUMA, we have increased their sales by 200%. In so doing, we have encouraged more people to take on an environmentally conscious mindset when purchasing products, particularly in regards to sustainability, as sustainability is one of their core values. We are proud to have partnered with a company that adheres to these same principles and takes them seriously.

    Most notably, PUMA has already demonstrated their commitment to these ideals by having successfully reached their sustainability targets earlier than originally anticipated and have made clear that they will continue this endeavor to promote a more sustainable future for our planet.

    At Socially Loud we strive to endorse brands such as PUMA that actively pursue the goal of improving more than just one pillar of sustainability. PUMA is working ambitiously to improve environmental and social sustainability through being conscious of the sourcing of materials that they use for their products, as well as ensuring that their products are made under safe, legal, and healthy working conditions. We stand by companies that consider the quality of their workers and the state of the environment to be matters of utmost importance, rather than those that care only for their profit margins.  

    Activities

    • Relations

    • Event production and marketing

    • Content creation and management

    • Develop monumental and impactful Influencer Marketing campaigns. 

    Results

    • Increased sales of products by 200%

    • Compelling storytelling that increased overall engagement by 100%.

    • Built greater awareness around the brand and each cause.

    • We produced community outreach initiatives that fed five hundred less fortunate people, gifted three hundred families for Christmas and funded two hundred teachers to date with supplies and resources for back to school.