The Air Jordan 9 was initially released in 1993-94 and was again designed by Tinker Hatfield. It was the first model to be released when Michael Jordan retired from professional basketball to pursue a new career in baseball.

During a re-release of this original, Socially Loud partnered with Jordan to produce an event during Art Basel in Miami, Florida, for an in-store experience with Simons Sportswear to include a fusion of art, music, fashion and to celebrate the re-release of the classic Air Jordan 9.

We worked with artist Ava Mae to design a one-of-a-kind art piece and a limited edition t-shirt capsule that was sold exclusively during the in-store experience. Local artists painted sneakers for guests, live performances, and an array of strategic branding increased Simon’s Sportswear sales by 200% overall.