DIG

Our journey with DIG has been all about crafting memorable experiences and building a strong, resonant brand. From launching new menu items like their highly anticipated crispy chicken to driving impactful seasonal campaigns, we’ve been at the forefront of DIG’s dynamic marketing efforts.

We played an integral role in shaping and executing DIG’s marketing strategy, handling everything from social media mastery to event planning and strategic consulting.

Crispy Chicken Launch

The launch of DIG’s crispy chicken was a major milestone, and we were there to make it unforgettable. Our efforts included:

Social Media Mastery: We crafted engaging and buzz-worthy social media content that got everyone talking about DIG’s newest addition.
Events: From launch parties to tasting events, we created memorable experiences that celebrated the crispy chicken launch in style.
Strategy and Consulting: We provided strategic guidance to ensure the launch was aligned with DIG’s brand values and goals

Seasonal Campaigns and Events

Our work didn’t stop at the crispy chicken launch. We
continued to support DIG through various seasonal briefs, providing expertise and creative
solutions for:

Ambassador Partnerships: We identified and managed partnerships with brand ambassadors who aligned perfectly with DIG’s ethos
New Menu Launches: Every new item on DIG’s menu was backed by our strategic planning and creative execution, ensuring maximum impact and engagement.
Pride Initiatives: We helped DIG celebrate Pride with campaigns that were inclusive, engaging, and true to the brand’s commitment to diversity.
Non-Profit Collaborations: We supported DIG’s community initiatives, helping to amplify their efforts and drive meaningful impact.
Crispier Hour: Our campaign drove an impressive 8% sales lift for the dinner daypart compared to the same day the previous week.

Comprehensive Content Creation

We took charge of creating a wide range of content that kept DIG’s audience engaged and informed:

Newsletters: Our newsletters were crafted to be informative and engaging, keeping DIG’s customers in the loop with the latest news and updates.

Graphics and Copy: From stunning visuals to compelling copy, we ensured every piece of content was on brand and resonated with the audience.

Taglines: Our catchy and memorable taglines became a staple of DIG’s campaigns, encapsulating the essence of each initiative perfectly.

Story Highlights

Innovative Campaigns: We designed campaigns that didn’t just catch the eye but captured the heart. Engaging, dynamic, and perfectly aligned with DIG’s brand values.

Unified Aesthetic: Our design brought a unified aesthetic across all touchpoints. Consistency was key, and we nailed it.

Memorable Experiences: The real success was in the customer experience. We contributed to creating moments that customers remembered, blending the joy of great food with meaningful engagement.

Sales Impact: During our collaboration, DIG’s same store sales were up 4% for the week compared to the prior year, showcasing the effectiveness of our strategies and campaigns.

The Impact

Our collaboration with DIG has been a journey of creativity, strategy, and impactful storytelling. We’ve helped DIG grow their brand presence, engage their audience, and create memorable experiences. This partnership showcases what we do best: telling stories, creating connections, and making an impact.