The right creators, in the right room.
Miami creators can tell a sponsored moment from a real one in under ten seconds, and so can their audiences. We cast by trust and fit, give creators a real role in the experience and a clear brand lane, then get out of the way. That is how 50 creators with no posting requirement produced $366K in earned media in one Wynwood night.
Creator programs since 2010Four ways to work with creators.
Each lane connects to real creator work, and each one opens a short form on this page.
Creator Programs
Ongoing creator relationships that keep a brand in the Miami feed every month without repeating itself.
- South Florida creator network
- Monthly activation cadence
- Multi-location systems
- Community engagement
Creator Dinners and Launches
A curated room where the product has a real role and the creators would have wanted to be there anyway.
- Guest list by fit, not follower count
- Art Basel and Wynwood rooms
- Content rhythm built in
- No forced posting
Creator Content and UGC
Campaigns on TikTok and Instagram where each creator keeps their own voice and the brand keeps its story.
- Creator matching by trust
- Story architecture, not scripts
- Usage rights and disclosure handled
- UGC your paid team can reuse
Festival and Live Creator Teams
Creator teams run on site across multi-day festivals and conferences, with the operations handled so the content stays real.
- Credentials, access and product
- Daily briefing and support
- Same-day content review
- Rolling Loud, SXSW, Art Basel
Trust is the metric. Here are the numbers.
Follower count is the last filter.
A creator with 80,000 engaged followers in the right community outperforms one with two million passive ones almost every time. Here is what we look at first.
Who actually listens to them, and whether that audience acts on a recommendation. We read comments and community, not just the dashboard.
Whether their values can sit beside the brand without either side pretending. The honest test: would they want to be in the room if there were no brand attached?
For local work, creators who are embedded in Wynwood, Brickell, the Beach or Little Havana and know what resonates there. For national launches, a mix that lets content travel.
Every creator passes through Socially Legit, the platform Randa built to look past vanity metrics at proof, trust and fit before a contract is signed.
Creators get context and a clear brand lane, never a script. Over-directing is the fastest way to content that looks sponsored and performs like it.
Credentials, access, product delivery and support run clean, so the creator feels supported instead of managed. The moment that flips, the content suffers.
We have run creator work for PUMA, Beekman 1802, Huda Beauty, Wild Fork, Olive U, Life360 and 200-plus other brands. Miami is home base, our office is at Converge Miami, 1951 NW 7th Ave #600, and the programs travel to Austin, New York, Los Angeles and Cannes when the brand does. For the full experiential side, see Miami experiential marketing.
Four steps. No surprises.
The same process whether it is fifty creators for one night or five creators every month.
Goal, audience, dates and budget band. We reply within one business day with a point of view on who should be in the room, not a deck.
Casting shortlist, briefs, agreements, usage rights and the content plan. You approve every creator before anyone is contracted.
Our team is on site or on the thread. Creators are supported, content is reviewed same day and anything off-lane is caught before it posts.
EMV, interaction rate, views and UGC reported against the goal, content licensed for your own channels, and the relationships kept warm for next time.
Questions brands ask about creators.
For events, launches and community work, see Miami experiential marketing. Everything else lives on the services page.
What is the difference between influencer marketing and creator programs?
Influencer marketing usually means paying for posts. A creator program gives creators a real role in an experience, a clear brand lane and the freedom to make what they want. At the PUMA x RS dinner there was no posting requirement and 90% of the room posted anyway.
How do you pick creators in Miami?
By trust and fit, not follower count. We look at who actually listens to them, how they show up off camera and whether their values can sit beside the brand without either side pretending. Every creator is vetted through Socially Legit, our own platform, before casting.
Do you work with local Miami creators or national names?
Both, depending on the goal. For Olive U we run a local South Florida network month after month. For PUMA at Art Basel the room mixed Miami creators with national voices so the content travelled beyond the city.
What does a Miami creator campaign cost?
Our intake form uses budget bands from under $25K to $150K and up, plus retainers for monthly programs. Creator fees, production and the event itself are scoped together so there are no surprises later.
How do you measure results?
Earned media value, interaction rate, views and UGC volume, reported against the goal you set at the brief. The PUMA x RS dinner returned $366K in EMV and 2.3M impressions from one night. Beekman 1802 reached 5.1M+ and drove 3.3M+ views with a 600% increase in UGC.
Can you run creators at a festival or conference?
Yes. For PUMA's GX Drop at Rolling Loud we managed 25 creators across all three days: credentials, access, product, briefing and on-site support. Operations are treated as a creative discipline because late credentials kill content.
Do you handle contracts, usage rights and FTC disclosure?
Yes. Briefs, agreements, usage terms and disclosure requirements are handled before anyone posts, so the brand and the creator are both protected.
How fast can you cast a room?
For a Miami creator dinner or launch we can usually cast within weeks because the network already exists. Art Basel week and festival weekends book out early, so for those dates reach out as soon as the date is set.
Who should be in your room?
Send the goal, the audience and the dates. We reply within one business day with names, not a deck.