Miami Art Week. One room, one night, a year of proof.
Every December the whole industry lands in Miami for Art Basel and the week around it. Venues and creators book out months ahead, and brands that rent a wall get lost in the noise. We produced the PUMA x RS dinner at Le Chick in Wynwood: a room built around custom paintings, shoes hanging over the tables, 50-plus creators chosen by trust and fit and no posting requirement. Ninety percent posted anyway. 2.3M impressions. $366K in earned media. One night.
PUMA x RS · Le Chick, WynwoodEvery neighborhood has its own Art Week.
The week is not one place. Pick the room by the guest list you want, not the one nearest the convention center.
Gallery dinners, warehouse launches and the creator crowd. The PUMA x RS dinner happened here, at Le Chick.
Luxury retail, press moments and collector-facing launches. Smaller rooms, higher stakes, exact guest lists.
Convention center week, hotel and rooftop takeovers, the fairs themselves. The most crowded calendar of the year.
Corporate dinners and conference adjacency. Easier to book, quieter after dark.
Studios, galleries and the rooms the art crowd actually goes to after the fairs close.
Tuesday to Thursday dinners get the guests; Friday and Saturday fight the parties. Daytime programming competes with the fairs.
Venues and creators for December are held by September, so the brief needs to land in the summer. This year's dates, venues and timing are on the Art Basel 2026 page, and the long version is in the activation guide.
Four steps. No surprises.
August to September: brief and venue hold. October: creators and partners. November: production. First week of December: run.
Date, city, audience and what success should feel like. We reply within one business day with a point of view, not a deck.
Concept, venue, run of show, creator casting and content plan. You approve the room before anyone sets foot in it.
Our team produces on site. Creators have a real role, content is captured live and same-day edits go out while the moment is still warm.
Reporting that shows the lift, content cut for every channel, and a plan for what the moment earns next.
Questions brands ask about Miami Art Week.
Everything else lives on the services page.
What is the difference between Art Basel and Miami Art Week?
Art Basel Miami Beach is the fair at the convention center. Miami Art Week is everything around it across the city for the same week in early December: satellite fairs, gallery nights, brand dinners and launches. Brands activate in both.
When should we book?
Venues that matter are held by September. Creators and talent by October. If you are later, send the date anyway and we tell you what is still open.
What did the PUMA x RS dinner involve?
A room at Le Chick in Wynwood built around custom paintings native to the neighborhood, shoes hanging over the tables, 50-plus creators chosen by trust and fit and no posting requirement. 2.3M impressions, $366K earned media, 90% posted organically.
What does an Art Week activation cost?
December venue pricing sits at the top of the Miami range. Tell us the budget band in the form and we scope to it; the first reply tells you where our work starts.
We are not based in Miami. Can you be our local team?
Yes, and it is most of what we do that week. Venues, permits, crew, creators and the run of show. You land, the room is ready.
Do you work with the fairs and galleries directly?
We book venues and partner with galleries and restaurants across Wynwood, the Design District and the Beach. The fairs themselves have their own sponsorship teams.
Art Week is the room. What are we building?
Send the brand, the guest list you want and the budget band. We reply within one business day.