SXSW 2027. Show up with a reason.
SXSW 2027 runs March 15 to 21 with no convention center and three clubhouses, which changes where the crowd moves and where a brand should build. We took Wild Fork, a food brand, into SXSW and made it the stop people told each other about. The venues that matter are held by January. If you are planning, the brief needs to land this fall.
SXSW · AustinBuilt with names you know.
Six moves that earned their keep.
From the room we built and the ones we watched. The full version with dates, footprint and costs is in the guide.
A cook-off, a taste test, a stage, a thing to do. Wild Fork hosted a BBQ cook-off with two chefs and three judges and the crowd stayed.
The brand story as a space you walk through, not a panel on a wall. People photographed it without being asked.
Hand-crafted tees and hats went on real people and walked the footprint for the rest of the week.
Thirty-plus ambassadors with cards and collateral. Capture that fed the app push.
Sunset Soda joined as sponsor and partner. We handled the relationship and built its social assets. The room paid for more of itself.
The app push after the event drove 700-plus downloads. The room is the start of the campaign, not the end.
A content-first day with product in hand sits below a full build. Venues and creators for March are held by January, so the brief needs to land in the fall. How we work in Austin.
Four steps. No surprises.
September to October: brief and budget. November: venue hold. December to January: creators, partners, merch. February: production. March 15 to 21: run.
Date, city, audience and what success should feel like. We reply within one business day with a point of view, not a deck.
Concept, venue, run of show, creator casting and content plan. You approve the room before anyone sets foot in it.
Our team produces on site. Creators have a real role, content is captured live and same-day edits go out while the moment is still warm.
Reporting that shows the lift, content cut for every channel, and a plan for what the moment earns next.
When is SXSW 2027?
March 15 to 21, 2027, in Austin. There is no convention center footprint this year; the program runs across three clubhouses, so plan the location around where your crowd will actually be.
When do we need to start?
Venues that matter are held by January. A full build needs the brief in September or October. Later is possible, smaller.
Do we need a badge or an official partnership?
No. Wild Fork activated off-site at Wanderlust Wine Co. and on the street. Official partnerships buy placement; a good room earns the crowd.
What does a SXSW activation cost?
Content-first days and street teams sit below a full build. The form asks for a budget band so we answer honestly, and the first reply tells you where our work starts.
Can you run creators and content in Austin too?
Yes. For Wild Fork we ran the channels before, the room during and the content after. One team, one report.
What did Wild Fork get?
Six hundred guests, thirty-plus ambassadors on foot, 5,000 QR cards, 700-plus app downloads, a sponsor partner, a promo reel and a 468% engagement lift across the channels we ran.
SXSW 2027 is the room. What are we building?
Send the brand, the budget band and what success looks like in March. We reply within one business day.