Experiential marketing agency for Chicago and Lollapalooza.
A festival the size of Lollapalooza needs concert-level production thinking, not event management. For PUMA we ran the influencer campaign, handled celebrity liaison and coordinated every moving piece across multiple stages and days in Grant Park. The goal was never visibility. It was to make PUMA feel like it belonged in the moment instead of sponsoring it. That is the standard we bring to Chicago.
PUMA · ten-year partnerBuilt with names you know.
Festival weeks and the months around them.
Chicago's calendar is short and dense. Lollapalooza in early August, the conference season either side, and a winter that moves everything indoors.
Creator teams, talent liaison and content across four days and multiple stages. Credentials, access and daily check-ins are the job; the content is the result.
Restaurant takeovers, launch dinners and the rooms chefs and creators already go to. The Chicago version of Wynwood.
Corporate programs, conference adjacency and press moments. Hotels and rooftops with a view that does the work for you.
Pop-ups, creator shoots and the crowd that finds things first.
Galleries, private clubs and warehouse spaces. Winter dinners in Chicago get a better guest list than summer ones because nothing else is competing.
Chicago creators travel less than New York or LA creators and know their city better. We cast local first.
We do not keep a Chicago office. Producers and casting travel from Miami; venue, crew, staffing and rentals come from Chicago vendors. For festival work we run the same credential, product and daily check-in system we ran for PUMA at Rolling Loud.
Four steps. No surprises.
Same four steps as every city. Festival credentials and talent holds for Lollapalooza are set by spring.
Date, city, audience and what success should feel like. We reply within one business day with a point of view, not a deck.
Concept, venue, run of show, creator casting and content plan. You approve the room before anyone sets foot in it.
Our team produces on site. Creators have a real role, content is captured live and same-day edits go out while the moment is still warm.
Reporting that shows the lift, content cut for every channel, and a plan for what the moment earns next.
Are you based in Chicago?
No. We are based in Miami and have produced festival programs for PUMA at Lollapalooza. Producers and casting travel; venues, crew and rentals are local. One team, one report.
What did you run at Lollapalooza?
PUMA's influencer campaign, celebrity liaison and coordination across multiple stages and days. Concert-level production thinking applied to a brand program.
Can you run a creator team at a festival we are sponsoring?
Yes. At Rolling Loud we ran a 40-plus creator team over three days with credentials, product, access and daily check-ins so the creators only had to show up and be themselves. The same system works at Lollapalooza.
What does a Chicago activation cost?
Festival builds and full experiential programs sit at the top of the range, creator campaigns below them. The form asks for your budget band so the first reply is useful, and the reply tells you where our work starts.
Do you only do festivals in Chicago?
No. Launch dinners, pop-ups, conference moments and content shoots, in the neighborhoods listed above.
How early for Lollapalooza?
Talent holds and creator casting by April. Venue holds for off-site dinners by May. Later is possible, smaller.
Chicago is the room. What are we building?
Send the dates, the audience and the number that matters. We reply within one business day.