PUMA × Rolling Loud40+ creators. Two dinners. One day.
PUMA needed the Rider FV Future Vintage drop to live inside Rolling Loud, not next to it. We ran a 40-plus creator team across the festival at Hard Rock Stadium, and on one day produced two creator dinners back to back at Swan and Bar Bevy, David Grutman's restaurant in the Design District: one for the 14 to 18 crowd, one for 21 and over.
Awareness for a new sneaker drop with the audience that actually sets sneaker culture, at a festival where anything corporate gets ignored.
Cast creators who were already part of the Rolling Loud crowd. Split the dinners by age so each room felt right for the people in it. Run credentials, product, access and daily check-ins so the only thing creators had to do was show up and be themselves, on the carpet and in the stands.
