DIGDIG handed us the brand, in store and out.
We were DIG's experiential and overall branding team: seasonal campaign kits, in-store merchandising, merch, email design, partnership assets and launch nights across the Northeast.
One team that could hold the brand across a store window, an A-frame, a bowl sticker, an apron, an email and a launch night, and keep all of it feeling like DIG.
Dig the Crisp, January 2024: speakeasy-style launches in Philadelphia, Boston and SoHo with DM invites, recipe cards, creator cards and QR capture. DIG x JetBlue: the complete in-store kit, store wrap, window cling, A-frame, bowl sticker, table tent and bag stuffer. DIG Pride: the Cook with Pride banner, apron, pot holder, tattoo, postcard and sticker. Plus Mushroom Madness, DIG on the Block, pickleball, totes, tees and the monthly email. Weekly office hours with the DIG team so nothing stalled.
