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Randa Quraan interviewing people for Life360 at Cannes LionsLife360
Brand Storytelling · Field Production · Cannes Lions 2026

Life360 asked the human question.

In the middle of Cannes, Socially Loud took Life360's story into the street. The series centered real people, real relationships, and one emotionally clear question: who and what do you protect?

Cannes Lions 2026Where
Street interviewsFormat
One purple micThe device
Global voicesOn camera
What they needed

A fast, credible field team, a question people could answer honestly, and content that felt human before it felt branded.

The move

Take the camera into the street with one purple mic, ask one emotionally clear question, and let real voices from around the world carry the story.

Build Something Like This →Read the full story
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