PUMACreator Dinner · Art Basel Miami · Le Chick, Wynwood
PUMA launched inside culture.
The PUMA x RS dinner at Le Chick: a room built around custom paintings, 50-plus creators chosen by trust and fit, shoes hanging over the tables, and no posting requirement. Ninety percent posted anyway.
2.3MImpressions
$366KEarned media value
50+Creators in the room
90%Posted organically
What they needed
A trusted creator network, careful curation, full-funnel thinking, and an experience that gave the product a real role in the night.
The move
Curate a trusted creator room at Le Chick in Wynwood, build the dinner around a custom art installation native to the neighborhood, and design the content rhythm to travel beyond Miami.



