Experiential marketing. Rooms people want to be in.
A branded event cannot just occupy a room. It has to give people a reason to enter the story and something to carry out. We build launch dinners, festival moments, pop-ups and content-first activations around participation: the right room, the right guests, a real role for the product and creators, and content captured while it is happening. Then we connect it to the feed so the value keeps working after the doors close.
PUMA x RS · Art BaselBuilt with names you know.
Four formats, scoped to the goal.
Every one of these has been built before, for names you know. Pick the format, tell us the date and the city, and the conversation starts there.
Twenty to sixty seats, the right room, the right guests and a reason to post. The PUMA x RS dinner started as this and earned $366K in media.
A footprint inside the festival, not next to it. Creator teams, talent, product and content across multiple days. PUMA at Rolling Loud, Lollapalooza and ComplexCon.
A space people walk into and talk about. Festival, conference or street. Build, staff, run, strike. Wild Fork's Rhythm and Roast at SXSW.
One day built around product and real people with sampling, QR capture and a month of posts at the end. 5,000 QR cards went out for Wild Fork.
Speakeasy-style launches with DM invites, recipe or creator cards and capture. Dig the Crisp ran in three cities in one month.
Community meetings, stakeholder dinners and public involvement for infrastructure and civic clients. Brightline gathered 2,000-plus petitions, double the target.
The form asks for a budget band and our first reply tells you where our projects start, so neither side spends time on a proposal that does not fit. A content-first activation sits below a full build.
Four steps. No surprises.
The same process for a one-night dinner and a three-day festival team.
Date, city, audience and what success should feel like. We reply within one business day with a point of view, not a deck.
Concept, venue, run of show, creator casting and content plan. You approve the room before anyone sets foot in it.
Our team produces on site. Creators have a real role, content is captured live and same-day edits go out while the moment is still warm.
Reporting that shows the lift, content cut for every channel, and a plan for what the moment earns next.
What does experiential marketing include at Socially Loud?
Concept and experience strategy, venue and run of show, guest journey and programming, creator casting, production and on-site content, then reporting and the rollout that carries the moment forward. One team from brief to report.
Where do you work?
Based in Miami, building across the US. We have produced in Austin, New York, Chicago, Los Angeles, Las Vegas, New Orleans and Cannes. Producers and casting travel; venue, crew and rentals are local to each city.
What does it cost?
It depends on the room, the city and the crew. The form asks for a budget band and the first reply tells you where our work starts, so it is useful and honest. Content-first activations and brand dinners sit below a full build.
How do you measure it?
Attendance, content produced, impressions, earned media value, creator posting rate, QR captures, app downloads or petitions, depending on the goal. The PUMA dinner reported 2.3M impressions and $366K EMV. Wild Fork reported 600 guests and 700-plus downloads.
Do you require creators to post?
No. At the PUMA x RS dinner there was no posting requirement and ninety percent posted anyway. When the room is right the content comes.
Can you join our agency or internal team?
Yes. We lead the whole engagement or own the piece your team needs covered: production, creators, content or the room itself.
How much lead time?
A dinner can come together in six weeks if the venue is open. Festivals and Art Basel, SXSW or Miami Art Week need three to six months. Send the date anyway; we tell you what is possible.
Tell us the goal. We build the room.
Send the date, the city, the audience and what success should feel like. We reply within one business day.