Experiential marketing agency for New York.
New York does not need another launch party. It needs a reason to show up on a Tuesday. For DIG we built Dig the Crisp as speakeasy-style nights in SoHo, Boston and Philadelphia with DM invites, recipe cards and QR capture, then held the brand across every store window, A-frame, apron and email that followed. We work New York the way we work Miami: the right room, the right guests, content that leaves with them.
DIG · New York, Boston, PhiladelphiaBuilt with names you know.
Small rooms, exact guest lists.
The city has more venues than any brand can use and less attention than any brand expects. The work is in the list and the reason.
Retail pop-ups, speakeasy launches and press moments. Dig the Crisp opened here. Foot traffic is real, so the window matters as much as the room.
Warehouse dinners, creator shoots and the crowd that sets taste for everyone else. Easier permits, longer nights.
Corporate programs, stakeholder dinners and conference adjacency. Smaller creative latitude, bigger sign-off.
A launch night is one evening. The store is every day. For DIG we designed the whole in-store system so the brand looked the same at the counter as it did at the party.
Boston and Philadelphia on the same calendar as New York. One kit, one crew, three cities in a month.
New York creators are booked and skeptical. We cast by trust and fit and give them a role in the night, not a caption to copy.
We do not keep a New York office. Producers and creative come from Miami; venues, crew and rentals come from New York vendors we have worked with. Weekly office hours with your team, the way we ran DIG, so nothing stalls between visits.
Four steps. No surprises.
Same four steps as every city. New York venues want a deposit early and a run of show late, so the brief has to be clear from the start.
Date, city, audience and what success should feel like. We reply within one business day with a point of view, not a deck.
Concept, venue, run of show, creator casting and content plan. You approve the room before anyone sets foot in it.
Our team produces on site. Creators have a real role, content is captured live and same-day edits go out while the moment is still warm.
Reporting that shows the lift, content cut for every channel, and a plan for what the moment earns next.
Are you based in New York?
No. We are based in Miami and have produced launches in SoHo, Boston and Philadelphia and designed in-store programs across the Northeast for DIG. The creative and producers travel; venues and crew are local.
What did you do for DIG?
We were DIG's experiential and overall branding team: Dig the Crisp launches in three cities, the DIG x JetBlue in-store kit, DIG Pride merch and signage, seasonal campaign kits, Mushroom Madness, DIG on the Block, totes, tees and the monthly email. Weekly office hours with the DIG team.
Can you handle a multi-city launch?
Yes. Dig the Crisp ran in Philadelphia, Boston and SoHo in January 2024 with one invite system, one set of recipe and creator cards and one QR capture flow.
What does a New York activation cost?
New York venues sit at the top of the national range, and full experiential builds price accordingly. A content-first day or a twenty-seat dinner sits lower. Give us the budget band and we scope to it.
Do you run creator campaigns for New York brands?
Yes. Beekman 1802's holiday campaign reached 5.1M-plus and lifted UGC 600% with creators matched by trust and fit, not follower count.
How far ahead should we book?
Six to ten weeks for a dinner or pop-up, longer for Fashion Week or a holiday launch. Send the date and we tell you what is realistic.
New York is the room. What are we building?
Send the date, the audience and what success should feel like. We reply within one business day.