Beekman 1802Beauty · Creator Strategy · TikTok + Instagram
Beekman found the right storytellers.
For Beekman 1802, reach was not enough. The campaign needed creators who could make skincare personal, useful, and credible to the people already listening to them.
5.1M+Creator reach
3.3M+Views
600%UGC increase
2Platforms
What they needed
Creator matching based on trust and fit, a clear story architecture, and enough freedom for each voice to stay human.
The move
Match creators by trust and audience fit, then give each voice enough structure and freedom to stay human across a holiday campaign.