Experiential marketing agency for Los Angeles.
Los Angeles can spot a brand pretending from across the floor. At ComplexCon in Long Beach we produced the PUMA space with Nipsey Hussle in the room, product people could touch and content captured as it happened. Every brand in the building had a footprint. PUMA had a line. That is the difference between showing up at culture and being part of it, and it is the only way we work in LA.
PUMA · ComplexCon 2017Built with names you know.
Every neighborhood is its own city.
LA is a dozen scenes that rarely cross. Pick the one your audience lives in and build there. Trying to cover the whole map is how budgets disappear.
Warehouse dinners, gallery launches and the creator crowd. The closest LA gets to Wynwood.
ComplexCon lived here when we produced PUMA's space. Convention rooms need a reason to line up, not shelves.
Retail pop-ups, press moments and the hotels where launches happen. Good for product in hand and photographs.
Wellness, food and the brands that want to feel found rather than launched.
Content days built around product and real people. LA has the crews; we bring the idea and the edit.
LA creators are professionals with managers. We cast by fit, brief tightly and give them a real role, which is the only way the content stays human.
We do not keep a Los Angeles office. Producers, casting and creative travel from Miami; venue, crew, fabrication and rentals come from LA vendors. We have produced in Los Angeles and Las Vegas over the last two years alongside Austin, New Orleans, New York and Cannes.
Four steps. No surprises.
Same four steps as every city. LA permits and talent contracts take longer than the venue hold, so the brief needs to land eight to twelve weeks out.
Date, city, audience and what success should feel like. We reply within one business day with a point of view, not a deck.
Concept, venue, run of show, creator casting and content plan. You approve the room before anyone sets foot in it.
Our team produces on site. Creators have a real role, content is captured live and same-day edits go out while the moment is still warm.
Reporting that shows the lift, content cut for every channel, and a plan for what the moment earns next.
Are you based in Los Angeles?
No. We are based in Miami and have produced in Los Angeles and Long Beach, including PUMA's ComplexCon space. Producers and casting travel; venue, crew, fabrication and rentals are local.
What did you build for PUMA at ComplexCon?
The PUMA space on the convention floor in Long Beach in 2017, built around moments people would line up for: Nipsey Hussle on the floor with fans, product people could touch and content captured as it happened across two days.
Can you work a convention or trade floor?
Yes, and the rule is the same as a festival: it has to feel like the brand inside a room built for the audience, not a stand with product on shelves.
What does an LA activation cost?
LA fabrication and talent push full builds toward the upper end of the range. Content days and creator campaigns sit lower. Tell us the budget band in the form and the first reply tells you where our work starts.
Do you cast LA creators and talent?
Yes. By trust and fit first, with tight briefs and a real role in the room. We do not manage talent; we cast for the work.
How far ahead?
Eight to twelve weeks for a launch or pop-up, longer when permits or named talent are involved.
Los Angeles is the room. What are we building?
Send the date, the neighborhood and the number that matters. We reply within one business day.