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Nipsey Hussle with a fan at the PUMA space at ComplexCon 2017PUMA
Experiential · Talent · ComplexCon 2017, Long Beach

PUMA at ComplexCon. Culture, not a booth.

The first big sneaker-culture convention, every brand in one building, and a PUMA space that had to earn the line. We produced the experience on the floor, with Nipsey Hussle in the room and a weekend of content that travelled past Long Beach.

2017ComplexCon, Long Beach
2Convention days
Nipsey HussleOn the floor with fans
What they needed

A footprint that felt like PUMA inside a room built for sneakerheads, not a trade-show stand with product on shelves.

The move

Build the space around moments people would line up for: talent on the floor, product people could touch, and content captured as it happened.

Build Something Like This →
The ComplexCon entrance, Long Beach 2017
ComplexCon, Long Beach, 2017
PUMA neon signage over the convention floor
The PUMA space on the floor
More receipts

The other eight.

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Want a receipt with your name on it?

Tell us the brand, the room, and the number that matters. We reply within one business day.

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