Creator notes from the casting side.
Casting by trust, not count. Festival creator teams, what brands get wrong, how a dinner with no posting rule earned $366K in media, and where the creator economy is going. From the people who hire creators, not manage them.
From the casting side
I Built Socially Legit Because Creator Tech Forgot the Human Part
The industry did not need another popularity score. It needed a better way to decide who belongs in the…
What to Expect at Cannes 2027.
I went to Cannes 2026 as press and came home with a clear read on where it is going. Here is what 2027 looks like, and how I am prepping…
The Creator Economy Boom of 2026.
Everyone is panicking about reach dropping. Reach was never the asset, it was the rental. What the 2026 boom actually rewards, and where…
The Influencer Marketing Metric You Keep Ignoring Is the Only One That Matters
Everyone wants to talk about follower counts. It is the first thing most brands ask when a creator's name comes up: how many followers do…
Community Is the New Currency. Here Is What That Means for Your Marketing Budget.
Around 2019, follower counts stopped meaning what brands thought they meant. The brands that had been building real communities sailed…
ComplexCon Is Not a Conference. It Is a Test. Here Is How to Pass It.
Most conferences reward the brands with the biggest spend. ComplexCon is not most conferences. You can have the biggest footprint on the…
SXSW, POSSIBLE, eMerge, ComplexCon: Which Conference Is Actually Worth Your Budget
We have produced at and attended all of them. SXSW, POSSIBLE, eMerge Americas, ComplexCon. Each one has a different room, a different…